AU - Opel DJ, Diekema DS, Lee NR, Marcuse EK TI - SOcial marketing as a strategy to increase immunization rates PT - JOUR DP - 2009 TA - Archives of Pediatrics & Adolescent Medicine pages = {432-437}, VI - 163 IP - 5 AID - 10.1001/archpediatrics.2009.42 [doi] 4100 - http://dx.doi.org/10.1001/archpediatrics.2009.42 SO - Archives of Pediatrics & Adolescent Medicine May 4, 2009 163(5):432