TY  - JOUR
T1  - MArketing, leadership, and the health of children
AU  - McGinnis J
Y1  - 2010/09/01
N1  - 10.1001/archpediatrics.2010.152
JO  - Archives of Pediatrics & Adolescent Medicine
SP  - 878
EP  - 879
VL  - 164
IS  - 9
N2  - 
Marketing works. This was a basic finding of the 2006 report of the Institute of Medicine's Committee on Food Marketing to Children and Youth. That report, Food Marketing to Children and Youth: Threat or Opportunity?1 presented a comprehensive and rigorous assessment of all qualified scientific studies published on the relationship between food and beverage marketing patterns and practices and the dietary attitudes, beliefs, practices, and nutrition-related status of children and youth. The committee concluded that the evidence supported a causal relationship between television advertising targeted to children and teenagers and their food preferences, short-term food consumption, and—for children—longer-term dietary patterns.

SN  - 1072-4710
M3  - doi: 10.1001/archpediatrics.2010.152
UR  - http://dx.doi.org/10.1001/archpediatrics.2010.152
ER  -