TY  - JOUR
T1  - CAn branding improve school lunches?
AU  - Wansink B, Just DR, Payne CR
Y1  - 2012/10/01
N1  - 10.1001/archpediatrics.2012.999
JO  - Archives of Pediatrics & Adolescent Medicine
SP  - 967
EP  - 968
VL  - 166
IS  - 10
N2  - 
As school food services outsource more of their food preparation, the processed products they offer to schoolchildren are increasingly branded. There is legitimate concern that branding will make more indulgent foods even more attractive.1- 3 Conversely, a promising question is whether branding can be used to promote healthier eating.4- 5 Could branding more dramatically improve the attractiveness of less exciting—but healthier—foods?

SN  - 1072-4710
M3  - doi: 10.1001/archpediatrics.2012.999
UR  - http://dx.doi.org/10.1001/archpediatrics.2012.999
ER  -