RT Journal
A1 McGinnis J
T1 MArketing, leadership, and the health of children
JF Archives of Pediatrics & Adolescent Medicine
JO Archives of Pediatrics & Adolescent Medicine
YR 2010
FD September 1
VO 164
IS 9
SP 878
OP 879
DO 10.1001/archpediatrics.2010.152
UL http://dx.doi.org/10.1001/archpediatrics.2010.152
AB 
Marketing works. This was a basic finding of the 2006 report of the Institute of Medicine's Committee on Food Marketing to Children and Youth. That report, Food Marketing to Children and Youth: Threat or Opportunity?1 presented a comprehensive and rigorous assessment of all qualified scientific studies published on the relationship between food and beverage marketing patterns and practices and the dietary attitudes, beliefs, practices, and nutrition-related status of children and youth. The committee concluded that the evidence supported a causal relationship between television advertising targeted to children and teenagers and their food preferences, short-term food consumption, and—for children—longer-term dietary patterns.