RT Journal A1 Belcher HE, Shinitzky H T1 SUbstance abuse prevention and the media—reply JF Archives of Pediatrics & Adolescent Medicine JO Archives of Pediatrics & Adolescent Medicine YR 1999 FD March 1 VO 153 IS 3 SP 313 OP 313 DO UL http://dx.doi.org/ AB We would like to acknowledge the letter of Dr Strasburger. Indeed, Dr Strasburger highlights yet another important factor that may contribute to pediatric alcohol and drug use. The importance of the media in promoting as well as deterring substance abuse should not be underestimated. We thank Dr Strasburger for his comments.