RT Journal A1 Shifrin D T1 Effect of media on children and adolescents: It's about time JF Archives of Pediatrics & Adolescent Medicine JO Archives of Pediatrics & Adolescent Medicine YR 2006 FD April 1 VO 160 IS 4 SP 448 OP 450 DO 10.1001/archpedi.160.4.448 UL http://dx.doi.org/10.1001/archpedi.160.4.448 AB In this issue of the ARCHIVES, we read about a different storm: research articles that reveal more evidence of the power of electronic media exposure to breach the protections of our children's cognitive, social, behavioral, and physical health. Does ongoing exposure to media erode children's behaviors and attitudes enough to compare with an impending disaster? These and newer studies may reveal whether that is not an inappropriate hyperbole.