RT Journal
A1 Wansink B, Just DR, Payne CR
T1 CAn branding improve school lunches?
JF Archives of Pediatrics & Adolescent Medicine
JO Archives of Pediatrics & Adolescent Medicine
YR 2012
FD October 1
VO 166
IS 10
SP 967
OP 968
DO 10.1001/archpediatrics.2012.999
UL http://dx.doi.org/10.1001/archpediatrics.2012.999
AB 
As school food services outsource more of their food preparation, the processed products they offer to schoolchildren are increasingly branded. There is legitimate concern that branding will make more indulgent foods even more attractive.1- 3 Conversely, a promising question is whether branding can be used to promote healthier eating.4- 5 Could branding more dramatically improve the attractiveness of less exciting—but healthier—foods?