RT Journal A1 Jernigan DH T1 WHo is minding the virtual alcohol store? JF Archives of Pediatrics & Adolescent Medicine JO Archives of Pediatrics & Adolescent Medicine YR 2012 FD September 1 VO 166 IS 9 SP 866 OP 868 DO 10.1001/archpediatrics.2012.608 UL http://dx.doi.org/10.1001/archpediatrics.2012.608 AB Fast-forward to the current research by Williams and Ribisl,1 and the problem my colleague identified years ago has blossomed like a hothouse flower in a long-forgotten greenhouse. Their search for Internet alcohol vendors found an industry with sales of $2.4 billion per year; using the same methodology previously used to identify a peak of 775 online tobacco vendors, they stopped screening Internet alcohol vendor sites at 5000 owing to budgetary constraints.1 Underage purchases at these sites were far too easy: 45 of 100 attempts were successful.