RT Journal A1 Moreno MA, Furtner F, Rivara FP T1 MEdia influence on adolescent alcohol use JF Archives of Pediatrics & Adolescent Medicine JO Archives of Pediatrics & Adolescent Medicine YR 2011 FD July 1 VO 165 IS 7 SP 680 OP 680 DO 10.1001/archpediatrics.2011.121 UL http://dx.doi.org/10.1001/archpediatrics.2011.121 AB There are many influences on whether an adolescent begins to drink alcohol at a young age. Some of these include home life and whether parents have talked about rules for alcohol use with their children. Whether an adolescent's peers drink alcohol also influences his or her likelihood of drinking alcohol. Another influence on adolescent drinking is the media: movies and television that depict alcohol use, music that includes lyrics about alcohol use, and advertisements for different brands of alcohol.