By food product categories, across all age groups and by race, exposure to ads for beverages and sweets declined the most while exposure to ads for fast food restaurants and full-service restaurants increased the most. For example, among children aged 2 to 5 years, the overall reductions were largely explained by drops in exposure to beverage (−30.1%) and sweets (−41.0%) ads, followed by reduced exposure to cereal (−23.1%) and snack (−21.9%) ads. Exposure to fast food ads increased at an increasing rate with age between 2003 and 2007 with increases of 4.7%, 12.2%, and 20.4% among children aged 2 to 5, 6 to 11, and 12 to 17 years, respectively. By 2007, fast food ads were the most frequently seen food ads for all 3 age groups: they were seen more frequently by children 2 to 5 years of age (2.4 ads per day) than were cereal ads; 6- to 11-year-olds and 12- to 17-year-olds saw, on average, 3 and 4 fast food ads per day, respectively. Fast food advertising exposure increased substantially more among African American individuals (+6.7%, +16.7%, and +29.9% among those aged 2-5, 6-11, and 12-17 years, respectively).