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Editorial |

Keeping Children’s Attention The Problem With Bells and Whistles

Jenny S. Radesky, MD1; Dimitri A. Christakis, MD, MPH2,3
[+] Author Affiliations
1Division of Developmental and Behavioral Pediatrics, Department of Pediatrics, University of Michigan Medical School, Ann Arbor
2Center for Child Health, Behavior, and Development, Seattle Children’s Hospital, Seattle, Washington
3Associate Editor, JAMA Pediatrics
JAMA Pediatr. 2016;170(2):112-113. doi:10.1001/jamapediatrics.2015.3877.
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The floor space of toy stores is quite telling. Most of the real estate is occupied by things that require electricity in some form. Traditional toys are frequently at the margins, and even those have often been “upgraded” for today’s digital shoppers: Monopoly (Hasbro) now has an electronic version, as do chess, checkers, and most recently Barbie (Mattel). Accordingly, even when they are not in front of screens, today’s children are still often “plugged in.”

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