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Research Letters | Feb 2013

Bond, James Bond: A Review of 46 Years of Violence in Films

Helena M. McAnally, PhD; Lindsay A. Robertson, MPH; Victor C. Strasburger, MD; Robert J. Hancox, MD

JAMA Pediatr. 2013;167(2):195-196. doi:10.1001/jamapediatrics.2013.437.

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We tested the hypothesis that popular movies are becoming more violent by analyzing James Bond films. This series of 22 films spans 46 years and is one of the world's longest-running and highest-grossing film franchises.¹ As these films are rated either PG or (since 1989) PG-13, they are deemed suitable for, and marketed to, children and adolescents. Given the popularity of the franchise, not only is the probability of exposure to a James Bond film reasonably high, but it is likely that these films reflect the levels of violence in other, similarly rated, popular films. Since ratings systems are generally designed to protect children and adolescents from sexual content, not violence, this is of interest.

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Figure. Violence in Bond films by year of release, showing counts of severe and trivial violence as well as total violence. Total violence is higher than the sum of severe and trivial violence because it includes an adjustment for mass scenes of violence.

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McAnally HM, Robertson LA, Strasburger VC, Hancox RJ. Bond, James Bond: A Review of 46 Years of Violence in Films. JAMA Pediatr. 2013;167(2):195-196. doi:10.1001/jamapediatrics.2013.437.

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